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X-Rite Announces DaVinci Resolve Support for Video ColorCheckers at NAB 2016

The Standard in Color Innovation, X-Rite Color Science Technology expands into The Filmmaking Market

Las Vegas, NV – NAB SHOW – April 18, 2016 – X-Rite Incorporated, a global leader in color science and technology, with subsidiary Pantone (www.xrite.com) today announced that DaVinci Resolve, the industry’s leading professional non-linear editing and world class color correction system from Blackmagic Design, will support the X-Rite ColorChecker Video and ColorChecker Passport Video targets.

Invented in partnership with Hollywood studios, DaVinci has been the standard in post-production for more than 30-years. DaVinci is the world’s most trusted name in color and has been used on virtually all-Hollywood feature films, TV shows, episodic programs and more! DaVinci color correction is the difference that makes high-end work so breathtaking.

“From creative editing and multi-camera television production to high-end finishing and color correction, only DaVinci Resolve features the creative tools, compatibility, speed and legendary image quality you need to manage your entire workflow, which is why it is the number one solution used on Hollywood feature films,” states Grant Petty, CEO Blackmagic Design. “That’s why we look forward to supporting the new X-Rite ColorChecker Video Targets in DaVinci Resolve. Our customers will further benefit from automated color target matching to reduce correction time, save on post-production costs, improve overall color quality and adjust temperature issue variance between cameras and other color biases.”

The ColorCheckers developed by X-Rite Munsell Color celebrates 40th Anniversary this year of the Classic target as the standard in color innovation. The two new recently launched ColorChecker Video targets are the next logical ColorChecker line extension, giving filmmakers, cinematographers, colorists, editors, and videographers consistent, predictable and repeatable color results frame-to-frame, camera-to-camera. This is the first time an affordable color target solution has been specifically developed for the burgeoning video, independent filmmaker market. Production workflows become faster, color consistent and balanced.
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“The new ColorChecker video products are a natural extension of our ColorChecker family used by photo, imaging professionals and enthusiasts alike for nearly 40-years,”states X-Rite Vice President of Product Marketing Chris Winczewski. “ColorChecker Video Targets with DaVinci Resolve removes guesswork from color balance in post-production, allowing filmmakers to feel confident they are achieving neutral color and an accurate starting point, which gives them more time to apply their unique creative look. The Blackmagic Design relationship further expands X-Rite’s commitment to filmmaking professionals.”

  • Click Here for ColorChecker Video Targets International Press Kit.
  • Click Here to See Why Filmmakers use X-Rite ColorChecker Video Targets.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post-production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues groundbreaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post-production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

About X-Rite
X-Rite and its subsidiary Pantone LLC is a global leader in color science and technology. X-Rite Pantone offers a range of color management solutions for the printing, packaging, photography, graphic design, video, automotive, paints, plastics and textiles industries. Connect: FacebookPromotions sign-up, or visit: http://xritephoto.com/Filmmaking.

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Corporate Contact X-Rite:
Matthew Chilton
(616) 803.2100
MatthewChilton@XRite.com
Media Contact CJC Strategists:
Charlé-John Cafiero
(212) 777.7654
XRitePR@cjcstrategists.com


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