I first understood the importance of color to the photographic process when I worked with Dalani Home and Living: color management is fundamental for product selling, as each photo has to give back the right color of the product. However, color management is also necessary for landscape photography to create the perfect atmosphere of the shoot.
In my opinion, the most important aspect of color management in photography regards the calibration of the monitor because you always have to perceive color as it originally is. Furthermore, it is also very important to create different color profiles linked with each lense to give back color during the passage from 3D reality to 2D.
Color management has always been of the most importance for my photographic exhibitions.
This is because printed shoots need to give back color perfectly so that there isn't any difference between the web version of the image and its printed form.
I just became associated with X-Rite.
I'm committed to using X-rite products because I'm a photographer and a teacher, so I think that you can't teach photography and photo editing without explaining the importance of color management. For this reason, X-Rite products are necessary for me and my work.
As I see it, the latest color management tools are important for E-commerce to sell products online because customers and clients have to know the original color of the product when they decide to buy it.
In my opinion, photo industry will become completely digitalised in the future and it will be strictly linked with IT. For this reason, color management will become even more important as it is at the base of every good photographic shoot.
Color management is at the core of my artistic process: when I edit my shoots, colours have to be well balanced and natural without any chromatic aberration.
In my opinion, color management allows photographers to save money when printing copies of their photos because they are perfect at the first try.