Most manufacturers offer standard profiles with their cameras, and your Raw processing software may even offer a profile for your exact model. But if you are looking for true, accurate color, you need to create a custom profile based on the Raw output from your camera in your shooting conditions.

Although it is possible to get the color you want through custom image editing, the faster, easier and more consistent method is to start with good color from a custom profile; then apply your subjective edits.

Custom profiles can be especially useful when editing a lot of images that all need to be consistent, like from a big event or a catalog shoot. If you are shooting an event with multiple cameras, ColorChecker  will minimize color differences by providing a starting point for each image in all of the cameras. Then, back at the studio, you can make all of your creative color edits from the same starting point.

ColorChecker Camera Calibration Application is based on an advanced profiling technology that provides excellent results with only 24 patches. To build a profile, simply photograph the ColorChecker Classic under even lighting; ideally the same lighting you are using for your photo shoot. The ColorChecker Camera Calibration Application also offers an option for an adaptive dual-illuminant DNG profiles to provide for better color across a wider range of lighting conditions.